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Your customers want to be able to find your products, the products they want, readily and without fuss. They can browse categories and search for products with their own criteria. Let them choose different versions and select additional options to give them exactly what they want.

Products on Your Home Page

The front page of your site is the most valuable and will typically get more visits than any other page. You can choose to display certain items here, ensuring they are put to the widest possible audience.

• Display featured products, with an image, price, strapline and short description. You choose which products you want displayed and how they should be arranged.
• Automatically display a list of your newest and best selling products.
• People may be brand biased, so list the brands that you sell and let them be loyal.

Product Options

Customers want to buy exactly the product they want. Provide them with a range of options to allow them to customise each and every product.

Combine as many options as you can; size, colour, personalisation, gift wrap...

If one of the combinations is out of stock, no problem. The store won't let anyone buy something that you don't want them to.

Options can also adjust the price of an item; eg. Gift wrap for only £2.50

Customer Reviews

There is no better way of gaining feedback than from your loyal customers.

Let customers add reviews to your products and you'll soon realise the true value they can add to your store and business.

Carry on Shopping

Cross selling maximizes the productivity of your store by offering additional products for sale at every opportunity.

• 'People who bought also bought'
  This displays links to other products that were also purchased by people who bought the current product. All done automatically for you for every product.
• 'Related items'
  CDStore includes facilities for setting up links between products. In this way, a page containing electric torches could have links to batteries or replacement bulbs, for example.
• 'Try these categories'
  If a product is in multiple categories, links are displayed to the other related categories, which may contain similar items.

Speed Ordering

This lets customers enter the code number of items and a desired quantity to add them instantly to their basket.

This is particularly useful when users may prepare their order from printed versions of your catalogue or are ordering repeat items again and again and don't want to search the site looking for those items to add to their cart.