Your customers want to be able to find your products, the products they want, readily and without fuss. They can browse categories and search for products with their own criteria. Let them choose different versions and select additional options to give them exactly what they want.
The front page of your eCommerce site is the most valuable and will typically get more visits than any other page. You can choose to display your featured products here, ensuring they are shown to the widest possible audience.
Customers want to buy exactly the product they want. Provide them with a range of options to allow them to customise each and every product.
Combine as many options as you can; size, colour, style, personalisation, gift wrap...
If one of the combinations is out of stock, no problem. The store won't let anyone buy something that you don't want them to.
Options can also adjust the price of an item; eg. Gift wrap for only £2.50
There is no better way of gaining feedback than from your loyal customers.
Let your customers add their reviews to your products and you'll soon realise the true value they can add to your eCommerce store and your online business.
Cross selling maximizes the productivity of your online store by offering additional products for sale at every opportunity.
This lets customers enter the code number of items and a desired quantity to add them instantly to their shopping basket.
This is particularly useful when users may prepare their order from printed versions of your catalogue or are ordering repeat items again and again and don't want to search the site looking for those items to add to their cart.
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