Email is a vital tool in keeping your customers up-to-date. Emails are automatically sent as orders are created, updated and from your mailing list.
Everytime an order is created, emails are automatically send to both you (the store owner) and your customer, providing an overview of the order and providing links to the account and corresponding order.
Everytime you update an order (or it is updated automatically by the store) an email is sent to your customer informing them of an update. This way they are always kept informed of the state of their order. Naturally some customers may not want this, so they can turn this off for individual orders.
Customers can choose if they want to subscribe to your mailing list. They can update their preferences in their 'My Account' section and choose from HTML or plain text emails.
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