Conventional web-based statistics are provided by most website hosting companies and are a useful source of information on the general website visitor levels. But would you like something more detailed?
To compliment these usual web-based statistics your eCommerce store will also provide a breakdown of products viewed and associated orders taken, broken down by month and displayed graphically for easy trend analysis.
If you want to know how many people have looked at blue pens rather than red pens, that's easy. The product statistics can provide precisely this level of information so you know exactly what your customers are looking at. If you know that the red pens are being viewed but not sold, you can do something about it.
You can instantly see which are your best months, the results of a recent advertising campaign and which categories and products your visitors are looking at.
Once you've determined the number of product views, switch to the sales view to see how many you've sold and when with just the click of a mouse.
If everyone is looking at a specific product and no-one is buying it, maybe you need to make some changes to your products and prices?
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